Shrus Eternity

It fascinates, elevates, and speaks!

It's not unusual that Indians are saree fanatics, because this 4-9 yard piece of cloth is the bearer of many things for many men and women - a stat...

Textbook Looms - The Art, The Passion & The Heritage

The third-largest textile exporting country in the world, India, has a rich part in the clothing woven out of loom in history. Prevalent ancient ev...

Looming on the Edge!

Handloom is the only form of weaving that is characteristic of true grit, creativity and patience. It is no surprise, therefore, that the outcome o...

Celebrating Strong Women Across Ages

Saree is one of the fascinating traditional outfit worn by women in India and is probably one of the oldest attire for women in India. Saree is not...

Marghazi – A month of Worship, literally!

‘Marghazi’ is the tamil calendar month that usually begins from the mid of December and lasts till the mid of Jan ( this year it begins on 16th of ...

Revival of the Forgotten

It is a well known fact that our land has sacrificed the majestic tigress “Avni” to the travesty of justice. November 2nd was the black day for the...

The Art of Storytelling

Most of us might have a vivid memory of our childhood days sitting on our grandparents lap and listening to the stories of epics on Lord Ram, Krish...

Saree – # the global attire

Once hailed Indian attire, Saree which had been in a lull  for a while is back in vogue again. The comeback with revival of its lost charm can not ...

Hue(s) and Cry

Before anything, the title of this article might intrigue you ( it is supposed to!) and if it does, I will tell you that the hue and cry about c...

Serving Justice – #Metoo

If there is one thing that women world over can relate to and talk about – is #Metoo. Spreading like a wild fire, the movement was incepted by Tara...

Painting with Light

Its that time of the year, when the distant burst of crackers wakes you up in the morning; you can see bright discount on the flyers accompanying t...

The Shades of Colours