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About Us

Shrus Eternity was born in 2012 out of the sheer passion for shopping and handloom products by Shruthi – who was then a rhapsodic college student. This passion for design soon developed into a serious word of mouth business which slowly developed an online presence. In 2017, a close pal and a darling brother with his wife who was all unsatisfied with their 9 hours’ corporate job decided to join together and bring about the much-needed change everyone was dreaming about. Thus, Shrus Eternity started to become a household name among all the fashion and handloom aficionados. Now a 9-member team with a lyrical friend of Shruthis who also helps with modeling, an all-around cook and helper, two fine hand embroidery artisans and one embroidery tailor. As this continues, we are planning to go further and do more adventurous trips along the way.

In-Short – OLD WINE IN A NEW BOTTLE – Give life to the long-lost traditional art by engaging designs and aesthetics on a fabric which are woven to perfection.